EIC 2016 Webinar about Customer-Centric Identity Management
- LANGUAGE: English DATE: Tuesday, April 26, 2016 TIME: 4:00pm CEST, 10:00am EDT, 7:00am PDT
Securely Aligning IAM, CRM and Big Data
While most organizations are at least good enough in managing their employee identities, dealing with millions of consumer and customer identities imposes a new challenge. Many new identity types, various authenticators from social logins to device-related authenticators in smartphones, risk mitigation requirements for commercial transactions, the relationship with secure payments, customer retention, new business models and thus new requirements for interacting with customers: The challenge has never been that big.
The glue is the identity. If you know your customer and manage one consumer identity, you can solve your business challenges. This requires new ways for managing identities, the sweet spot for Cloud IAM. It requires integrating all customer-related information, from all sources – one identity, one view on the consumer. It requires adaptive authentication for balancing convenience and security. And it requires a well thought-out approach towards security and privacy to mitigate the reputation risks.
However, Consumer Identity Management or CIAM (Consumer Identity & Access Management) is more than just managing users – and it’s more than managing the relationship between consumers, things, and devices. Integrating the consumer identities with CRM information, supporting the KYC (Know Your Customer) requirements of organizations, but also managing access to customer data with data ownership and value, but also privacy regulations in mind, are challenges organizations have to solve.
This webinar will show the big picture of CIAM, from the technical management of identities to KYC and support of new business cases in the Digital Transformation where various organizations need to access customer data in a controlled way, without losing ownership and while securing the valuable assets of customer data for your organization.
In this KuppingerCole webinar, you will hear about:
- How to manage identities and solve your business challenges
- One identity and one view on the consumer
- How to deal with millions of consumer and customer identities
- Adaptive authentication for balancing convenience and security
- What you can receive by participating at the EIC 2016
Take part in this free webinar and receive a 20% discount for The European Identity and Cloud Conference 2016.
For traditional or Business-to-Employee (B2E) IAM, HR departments are responsible for gathering documentation from employees to determine their suitability for employment. For Business-to-Consumer (B2C) or CIAM, identity proofing can be more difficult. Depending on the nature of the business, the attributes that need to be collected and verified can differ widely. For example, Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations govern the kinds of attributes and authoritative attributes that must be collected in the finance industry.
At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.