Jennifer has been with KuppingerCole since 2015. As Head of Marketing & Events, she leads both teams and is responsible for strategy development and performance tracking. She oversees marketing activities such as brand campaigns and product launches while managing live, hybrid, and virtual events worldwide, focusing on IT Security, Identity, Cybersecurity, and AI. With experience in project planning, budgeting, and event optimization, Jennifer plays a key role in the success of KuppingerCole’s events and marketing initiatives. Before KuppingerCole, she worked in a medium-sized company's marketing and communications department and has collected working experience during various internships in international companies and PR agencies.
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