Didier Serra

Didier Serra leads Gen Digital's consumer-centric data exchange and digital trust services, encompassing the development of go-to-market and product strategies, implementation of commercial and partnership engagements, revenue generation, and overall program delivery and P&L oversight.

With three decades of extensive experience in entrepreneurship, management, operations, sales, business development, and marketing, Didier has specialized in security, payment, and digital ID for international markets. Before joining Gen Digital through the acquisition of SecureKey by Avast, Didier served as General Manager and Executive Vice President at INSIDE Secure, a company he co-founded in 1995.