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4:00 PM CEST, 10:00 AM EDT, 7:00 AM PDT
Revealing the Weakest Links in B2B Identity and How to Fix Them
- Discover where trust most often breaks down in third-party business relationships.
- Understand the hidden costs of poor onboarding, authentication, and offboarding.
- Explore how adaptive authentication and delegated access strengthen both security and trust.
- Gain insight into research-backed recommendations from the 2025 Digital Trust Index – Third-Party Edition.
- See how a purpose-built IAM solution, like Thales OneWelcome, addresses the unique challenges of managing B2B identity journeys.
Organizations obsess over stopping cyberattacks, yet often ignore the quieter, daily failures that damage trust even more. Slow onboarding, endless login issues, and delayed offboarding don’t just frustrate users, they corrode confidence between businesses and stall collaboration. The real risk to digital trust isn’t always the headline breach, but the persistent identity friction no one talks about.
The path forward demands rethinking how we manage external identities. Seamless onboarding, adaptive authentication, and immediate access revocation are the baseline for trust. Companies that fail to modernize their third-party identity practices risk losing not just efficiency, but credibility in the digital ecosystem.
John Tolbert, Director of Research and Lead Analyst at KuppingerCole Analysts, will reveal findings from the 2025 Digital Trust Index – Third-Party Edition. He will spotlight the most fragile points in the identity lifecycle, challenge outdated practices, and share data-backed recommendations on how organizations can rebuild confidence through consistency and accountability.
Marco Venuti, B2B IAM Business Owner at Thales and Jose Caso, Product Specialist, B2B IAM at Thales will show how the OneWelcome Identity Platform turns these principles into practice. They will discuss how delegated user management, adaptive access control, and externalized authorization eliminate friction while strengthening security, and why organizations that don’t adopt these measures risk falling behind in trust-driven ecosystems.
