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James Tuffery is an Australian, technology enthusiast who spent his first 8 years in the States after graduating from college, working in tech and real estate-based startups in New York. During this time James built out a new telecommunications business in NY, ran North American sales for a SAAS based security, technology company & managed the development and operations of co-working locations (shared space) in NY and Brooklyn. He currently resides in LA and is the Director of Identity for Ipsidy, where he has spent the last 3 years building and refining a number of new (IDAAS) 'Identity as a service' solutions that Ipsidy is currently launching to market. His specific focus has been around leveraging biometrics and mobile technology to provide more security and convenience in identity. James is an avid car enthusiast and when he is not in the office he can usually be found at the beach.