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4:00 PM CET, 10:00 AM EST, 7:00 AM PST
Can You Trust Your Customer? Securing Identity in the Age of Deepfakes and Passkeys
- Understand how AI, deepfakes, synthetic identities, and automated attacks are reshaping customer identity risk.
- Learn how identity verification and human identity assurance build trust beyond basic authentication.
- See how risk signals and adaptive controls can flag suspicious behavior without penalizing genuine users.
- Explore how digital wallets, reusable credentials, and passkeys are changing the balance between security and user experience.
- Rethink your CIAM strategy so that identity assurance, fraud prevention, and authentication work as one.
Customers expect digital experiences that are fast, simple, and ideally password-free. At the same time, deepfakes, synthetic identities, bots, and increasingly sophisticated fraud are making it harder to be confident about who is really behind a login or transaction. Modern Customer Identity and Access Management (CIAM) therefore has to do more than let people in: it has to establish and maintain trust throughout the customer journey, without adding friction that drives genuine users away.
In this session, Alejandro Leal, Lead Analyst at KuppingerCole Analysts, examines how CIAM is evolving to resolve this tension. Discover how identity verification, fraud detection, human identity assurance, digital wallets, and new authentication methods such as passkeys are converging, and how organizations can build trust across the full customer lifecycle rather than relying on login security alone.
Erik John Setsaas, Principal Advisor and Founder at Setsaas Trust Advisory, adds a practical perspective on building trusted customer interactions at scale. Learn how organizations can strengthen identity assurance, recognize new forms of fraud and impersonation, and apply modern identity technology while preserving the seamless experience customers now expect.
Who Should Attend
This webinar is intended for CIAM and IAM leaders, CISOs, identity architects, fraud and risk teams, digital product owners, and IT decision-makers responsible for customer identity, authentication, identity verification, fraud prevention, and digital trust.
