Customers expect digital experiences that are fast, simple, and ideally password-free. At the same time, deepfakes, synthetic identities, bots, and increasingly sophisticated fraud are making it harder to be confident about who is really behind a login or transaction. Modern Customer Identity and Access Management (CIAM) therefore has to do more than let people in: it has to establish and maintain trust throughout the customer journey, without adding friction that drives genuine users away.
In this session, Alejandro Leal, Lead Analyst at KuppingerCole Analysts, explores how CIAM is evolving through identity verification, fraud detection, digital wallets, passkeys, and human identity assurance to build trust across the customer lifecycle.
Erik John Setsaas, Principal Advisor and Founder at Setsaas Trust Advisory, shares practical insights on strengthening identity assurance, addressing emerging fraud threats, and delivering trusted customer experiences at scale.
Jaye Hackett, CTO and Co-founder at Vouchsafe, brings expertise in inclusive identity verification, digital trust, and designing secure, accessible experiences that balance security, privacy, and usability.
Who Should Attend
This webinar is intended for CIAM and IAM leaders, CISOs, identity architects, fraud and risk teams, digital product owners, and IT decision-makers responsible for customer identity, authentication, identity verification, fraud prevention, and digital trust.
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