Identify Verification: Why It Is Needed and How It Can Benefit the Business

Identify Verification: Why It Is Needed and How It Can Benefit the Business

The webinar took place on Thursday, July 15, 2021
Webinar Presentation Martin Kuppinger
Webinar Presentation Armin Ebrahimi

Watch the Recording

Join this webinar to:

  • Discover the benefits of decentralized, reusable identity.
  • Find out how to verify customer identity without causing friction.
  • Learn how to make identify verification work for your brand.
  • Understand how identity verification builds trust and loyalty.
  • Gain insights into how to integrate identity verification into the customer experience.
  • Get a detailed overview of Ping Identity’s solutions.

How to balance security and convenience during customer onboarding

The COVID-19 pandemic has transformed the way customers engage with brands and led to increased digital interaction. But this has increased the incidence of fraud during the account creation process. As a result, businesses now face the challenge of verifying customer identity and verifying that those entities interacting with their brand are human and who they claim to be.

Join identity experts, Martin Kuppinger, Principal Analyst at KuppingerCole and Armin Ebrahimi, head of Distributed Identity at Ping Identity, as they discuss how best to tackle these challenges without adding unnecessary friction to the user experience to reduce the risk of customer drop off and lost business.

Speakers Contribution

Martin Kuppinger will focus on the evolution of identity towards decentralized, reusable identity, and how this relates to things like Decentralized Identity (DID), Self-Sovereign Identity (SSI), and Blockchain ID. He will argue that rethinking identity is essential to Digital Transformation, and look at relevant identity standards and initiatives from eIDAS to IDunion and beyond.

Armin Ebrahimi believes there is a business need for an integrated identity verification approach. In the discussion, he will share insights from helping businesses integrate identity verification into their customer experience, and explain how Ping Identity can help achieve this.

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Armin Ebrahimi heads Distributed Identity at Ping Identity. His company, ShoCard was acquired by Ping where he was the founder and CEO. ShoCard is a digital identity verification system that protects consumer privacy through patented use of mobile devices and the blockchain. ShoCard was acquired...

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Join this combined presentation to gain quick insights and hands-on solutions from a KuppingerCole analyst and selected industry expert, finishing with by a comprehensive Q&A for your individual business challenges.

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