Consumer Identity Management Evolution

Consumer Identity Management Evolution

The webinar took place on Tuesday, April 20, 2021
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What CIAM can and should deliver to the business

Consumer Identity & Access Management (CIAM) is about managing access to customer-facing systems. While organizations have typically focused on using CIAM to collect, store, and analyze consumer data to create sales opportunities and inspire brand loyalty, other potential business benefits are being overlooked.

Few businesses are evolving CIAM to deliver better security and privacy for customers as a way to differentiate their digital experiences from their competitors. Fraud reduction is another area where CIAM could boost customer experiences and brand loyalty. These are only a few of the CIAM opportunities being missed by most firms, according to Richard Bird, Chief Customer Information Officer at Ping Identity, and John Tolbert, Lead Analyst at KuppingerCole.

Speakers Contribution

Join these CIAM specialists as they explore what’s new, discuss how CIAM is likely to evolve, and debate contentious issues. Author of KuppingerCole’s Leadership Compass on CIAM, John Tolbert will give an overview of the CIAM market and highlight new developments such as the integration of identity vetting services and fraud reduction intelligence.

As the Chief Customer Information Officer at Ping Identity, a CIAM market leader, Richard Bird has an intimate knowledge of how CIAM is being applied through his role in advising enterprises on CIAM best practices. He believes the potential of CIAM to provide good customer experiences is still untapped, that a greater focus on identity is key, and that the lack of harmony between data protection laws is hurting businesses.

In this webinar you will learn about topics such as:

  • The business value of using CIAM to improve security and privacy.
  • How CIAM can be used to deliver truly compelling digital user experiences.
  • The opportunity CIAM presents in protecting customers from fraud.
  • The importance of integrating cybersecurity and fraud reduction efforts.
  • How identity vetting services can improve CIAM capabilities.
  • The need for better account security through strong authentication.

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

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