Identity 2.0: The Next Generation of Customer Identity

  • LANGUAGE: English DATE: Tuesday, May 30, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
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Identity 2.0: The Next Generation of Customer Identity

Consumer identity and access management solutions have emerged in the recent years to meet evolving business requirements. CIAM is bringing value to the organizations regarding higher numbers of successful registrations, customer profiling, authentication variety, identity analytics, and marketing insights. Companies and public sector organizations with deployed CIAM solutions can provide better digital experiences for and gather more information about the consumers who are using their services.

In order to reduce cyber-crime, fraud or other illegal activities, government agencies are imposing strong regulations on banks and financial service providers to put in place mechanisms for “Knowing Your Customer.” These mechanisms would utilize analytics to develop baseline patterns for all their customers and to be able to spot behavior anomalies and investigate and block suspicious activities. Having an IAM infrastructure designed for managing consumer identities can significantly help the KYC effort.

CIAM systems are typically collecting and managing massive amounts of personal information and thus must take the customers’ privacy concerns very seriously. When the EU’s General Data Protection Regulation takes effect in May 2018, penalties for compliance violation will be considerably increased, going up to €20M or 4% of global revenue (whichever is higher). This makes the task of designing and deploying a CIAM system especially daunting, since companies now have to redesign their existing infrastructures to minimize the amount of collected personal data, put much stricter access controls into place and, most importantly, implement user consent management mechanisms.

In this KuppingerCole webinar, you will learn about:

  • Current and future challenges of designing and deploying a CIAM infrastructure;
  • Consent lifecycle management with scoped access;
  • How to turn GDPR from a compliance burden into a business benefit.

In the first part of the webinar, John Tolbert, Lead Analyst at KuppingerCole, will provide an overview of major differences between classic IAM and consumer-oriented CIAM systems and will talk about current and future challenges the CIAM solution market is facing.

In the second part, Ivan Djordjevic, Senior Director, EMEA Consulting at Janrain, will discuss some of the specific approaches and examples for solving security and compliance challenges imposed by the GDPR.


Ivan leads the Janrain EMEA Consulting Services, managing and delivering engagements in Customer Identity and Access Management (CIAM) with a primary focus on identity data and architectures, customer experience, and security and compliance. He has over 12 years of progressive experience in...

Sven Dummer leads product marketing at Janrain, helping companies to build better online experiences for their customers through cloud-based Customer Identity and Access Management (CIAM). Previously, Sven worked with Silicon Valley startups as well as Fortune500 companies, including Yahoo, Wind...

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

Lead Sponsor

Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM). Janrain’s CIAM solution provides management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain’s identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company powers brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and the Silicon Valley. For more information, please visit and follow @janrain. 

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