The Business Side of the API Economy: Enabling the Agile, Connected Enterprise
- LANGUAGE: English DATE: Tuesday, September 24, 2013 TIME: 5:00pm CEST, 11:00am EDT, 8:00am PDT
Today’s businesses have to be far more agile than ever before. Competing on global scale, economic turmoil, rapid innovation and other factors put pressure on organizations. One of the results is that businesses have to be better connected with other businesses and customers than ever before. They have to be faster in their own business processes and the processes that connect them with others. They have to make more out of information, by combining information from various sources, including openly available data. Smart information that is based on combining information from various sources such as Social Networks is the basis for new models of customer interaction in Sales and Marketing.
Combining various sources of information allows for new solutions in both Traffic Management and Critical Infrastructures such as Energy. More complex and rapidly changing supply chains must be supported by integrating more systems and partners.
API Management is the foundation for that integration. It enables the agile, connected enterprise.
In this KuppingerCole Webinar, Martin Kuppinger, Founder and Principal Analyst, will look at the challenges business are facing today. He will map these to the potential of using well-managed APIs to make business more agile through enabling to connect with others in a flexible and fine-grain way. This is about the ABC for businesses: Agile Business – Connected. He will discuss potential use cases in various areas, showing the ubiquitous influence APIs have for the future not only of IT but well-connected businesses.
Matt McLarty of Layer 7 will then talk about customer use cases that prove the business impact of API technologies, showing that these customers could address business challenges they not have been able to solve without, resulting in massive benefits.
Layer 7 Technologies helps enterprises secure and govern interactions between their organization and the services they use in the cloud; across the Internet; and out to mobile devices. Through its award-winning line of SOA Gateways, Cloud Brokers and API Proxies, Layer 7 gives enterprises the ability to control identity, data security, SLA and visibility requirements for sharing application data and functionality across organizational boundaries. Layer 7 solutions are FIPS compliant, STIG vulnerability tested and have met Common Criteria EAL4+ security assurance. For more information, please visit www.layer7.com, email us at firstname.lastname@example.org or follow us on Twitter at @layer7.
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