Jason Rose - Realizing the full potential of Consumer Identity

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Customer Experience is Everything and Everything is Digital. Digital transformation is now the center of marketing, advertising and sales strategy across every industry and region, with today’s consumers demanding a seamless and relevant experience across online and offline channels and devices.

Consumers and Regulators Demand Privacy, Security and Control of Personal Data With the rise of increasingly severe cybersecurity incidents and concerns over poor or unethical business practices, governments and their citizens are rewriting the rules for online commerce and the collection and management of consumers’ personal data.

Enter Customer Identity management to bridge the gap between customer experience and consumer privacy.

Language: English • Duration: 20:17 • Resolution: 1280x720

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