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Stuart McRae is part of IBM Software Group's World-Wide technical evangelism team, responsible for articulating IBM's vision for Collaboration & Social Networking within the enterprise. He is technical sponsor for key IBM's relationship with key customers in North East Europe providing deep technical, business and market knowledge, as well as supporting in marketing events and analyst/press briefings. Prior to his current role, Stuart has worked in Technical Sales, Business Transformation and Product Management, IT Architecture, Development Management and Development teams. He has been with IBM/Lotus for 15 years, previously working with e-mail specialist Soft-Switch and computer fax & telex start-up Systems & Telecoms. He is on the board of EEMA and an EEMA Fellow.