Michael Goldrich
Founder & Chief Advisor | Author, Vivander Advisors

Michael Goldrich

As the founder and chief advisor of Vivander Advisors, Michael J. Goldrich excels in crafting digital and AI strategies that drive transformative growth and enhance overall business value. As the author of "Too Many Hats, Too Little Time," Michael brings his extensive expertise in leveraging AI technologies in the professional sphere, providing readers with invaluable insights and practical strategies for enhancing efficiency and decision-making in their careers. But his skills go beyond mere writing and consultancy. A recent standout feature of Goldrich’s career is his emphasis on generative AI. As demand for this knowledge soars, he assumes a leading role in educating and training teams in best practices. He developed a five-step blueprint for companies to follow as they start their AI transformation. The goal of this process is to utilize this powerful technology to boost productivity, increase revenue, and lower costs. At the heart of this five-step process is the individual within the company. The main objective is to equip these individuals, enabling them to use this technology efficiently to enhance their success and foster a sense of empowerment. Serving as Chief Experience Officer at The Hotels Network, an organization driven by AI and data, Goldrich further extends his influence. Goldrich’s expertise in “predictive personalization” has not only established him as a sought-after consultant but also as a pivotal figure in shaping the future of customer engagement within the hospitality sector. With this innovative company, he works with hotels to anticipate the needs and preferences of their guests, thereby elevating the customer experience and, by extension, boosting conversion rates. As a program leader at Northwestern University’s Kellogg School, Goldrich conducts interactive discussions for the Data Strategy for Generative AI Platforms course, offering clarity on complex course material. Innovation is not a recent addition to Goldrich’s skillset. During his time as head of global marketing at Club Quarters Hotels, he skillfully adapted the business model in the wake of the pandemic to appeal to a younger, local audience. This strategic shift significantly enhanced the brand’s market presence. Furthermore, his proficiency isn’t limited to hospitality; he has also contributed his know-how to international powerhouses like Accenture, Starwood, Monster Worldwide, and Wyndham, refining their e-commerce and digital capabilities. Goldrich’s achievements have garnered him high-profile awards, including the Platinum Adrian Award for an outstanding social media campaign and the Gold Adrian Award for a creative website. In 2020, the Hotel Sales and Marketing Association International (HSMAI) recognized him as one of the Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization. On the educational front, Goldrich holds a BA in literature from the University of Michigan and an MA in business communications from Northwestern University. These academic qualifications, coupled with his passion for technology and innovation, render him a committed leader in driving productivity. Whether it’s a project seeking a novel approach or an organization striving to improve its performance, Michael Goldrich stands as the authoritative figure for transformative solutions.

Latest Events