Modernizing the Customer Journey

  • TYPE: Keynote DATE: Monday, September 13, 2021 TIME: 17:00-17:20 LOCATION: AUDITORIUM
Conference Agenda

As organizations are recovering from the pandemic, the need to adapt to rapid technology, organization and social changes makes many of them embark on a digital transformation at high speed. Investments to drive online business, powered by customer insights and an attractive user experience, yet secure and compliant to rules and regulations, have never been bigger.
Integrating Marketing and Customer Relationship Management (CRM) functions with Customer Identity & Access Management (CIAM), if done well, can help business owners achieve the ROI they are looking for.

Join Gerald Horst, who leads PwC's Digital Identity team in EMEA, as he explains how powerful Customer Identity & Access Management can be when you are transforming your organization to become successful in doing business online. Gerald will share relevant client experiences, demonstrate some key capabilities and give his view on future client demands in this context.

Key takeaways:
* How to onboard new customers within minutes while applying a zero-trust approach
* How to balance the user experience, cost, and security requirements the right way
* Integrating CIAM with SalesForce to support a digital customer journey from A to Z
* The power of CIAM in future online business models 

 


Speaker:

Gerald Horst joined PwC in 2016 as Partner and is leading PwC Europe’s Digital Identity team. Before joining PwC, Gerald held an executive position for over 15 years at Everett, a consulting and system integration firm specialized in IAM. Gerald is regarded as an authority on Consumer...



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And get your early bird discount


Hybrid Event

European Identity and Cloud Conference 2021

Language:
English
Registration fee:
€1750.00
€840.00 till 01.08.2021
$2187.50
$1050.00 till 01.08.2021
S$2800.00
S$1344.00 till 01.08.2021
19250.00 kr
9240.00 kr till 01.08.2021
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 13 - 16, 2021 08:00-20:00 Munich, Germany
Attendance Opportunities