Rising Star Entro Security

Entro Security, founded in 2022 and headquartered in Tel Aviv, operates in the Non-Human Identity Management (NHIM) and secrets management market with a subscription model and a North America focus. The company, backed through Series A funding, targets a growing enterprise security blind spot: non-human identities (NHIs) such as service accounts, IAM roles, application roles, and API tokens that often remain highly privileged yet unmanaged and unmonitored in cloud-native environments.

The platform provides end-to-end NHI lifecycle management, beginning with automated discovery and inventory, followed by classification, posture assessment, and risk analysis. A central differentiator is correlating secrets to real-world usage, ownership, and risk, producing context-rich visibility across fragmented systems. It enriches secrets and identities with metadata, identifies misconfigurations (such as excessive privileges or secrets that are not vaulted), and supports operational workflows like secrets rotation, vaulting, and decommissioning of stale identities to reduce attack surface.

Entro’s Non-Human Identity Detection & Response (NHIDR) capability extends beyond static management by continuously monitoring behavior across environments via log scanning and out-of-band API integrations. By correlating signals such as access patterns, permission changes, and usage context, it detects anomalies and exposures, generating alerts for events like secrets being published to collaboration channels. Strengths include comprehensive lifecycle coverage, developer-friendly workflows (Slack/Jira and CI/CD integrations), and analytics for prioritizing risk. Challenges include gaps in automated remediation for complex scenarios (with roadmap plans for Q2–Q3 2025), competition from broader IAM/secrets vendors moving into NHIM, and reliance on customer-specific integrations to realize full value.

• Entro Security was founded in 2022.
• The company is headquartered in Tel Aviv, Israel.
• Entro Security has completed Series A funding.
• The licensing model is subscription-based.
• Geographic focus is North America.
• The platform targets non-human identities including service accounts, IAM roles, tokens, and application roles.
• The product includes automated discovery and classification for non-human identities.
• The solution supports secrets rotation and vaulting workflows.
• The platform can decommission unused non-human identities.
• The number of non-human identities is estimated to outpace human identities by nearly 92 times.

• “Entro Security emerges as an interesting player in the Non-Human Identity Management (NHIM) and secrets management space, addressing an increasingly critical blind spot in enterprise security.”
• “Non-Human Identity Management (NHIM) focuses on securing programmatic access to digital resources through entities such as service accounts, IAM roles, API tokens, and cloud apps.”
• “Its Unique Selling Proposition (USP) lies in correlating secrets to their usage, ownership, and risk.”
• “This holistic and context-rich approach allows organizations to gain full visibility and actionable intelligence across fragmented systems and environments.”
• “Entro Security’s innovation lies in its full-lifecycle, risk-aware NHIM framework.”
• “Its primary value lies in real-time correlation, behavioural analysis and anomaly detection of NHI usage and behaviour.”
• “This approach addresses the lack of ownership, traceability, and lifecycle governance that plagues traditional security tools when it comes to NHIs.”
• “The platform’s success in engaging developer-centric workflows, combined with semi-automated remediation capabilities, underscores its relevance and alignment with modern DevSecOps and cloud-native security needs.”
• “We expect strong continued growth driven by compliance requirements, DevOps adoption, and the evolving threat landscape.”
• “In our view, NHIM will become a critical pillar of cybersecurity architecture, and vendors offering intelligent automation, actionable insights, and seamless developer experiences are well-positioned to lead this emerging domain.”