Customer expectations are reshaping financial services: people increasingly demand mobile-first experiences, near-instant transactions, and minimal fees, with less patience for delays or friction. Power has shifted from traditional institutions toward customers enabled by smartphones, information access, and credible non-bank alternatives, lowering switching costs and weakening long-standing loyalty to familiar banking processes. New entrants have broadened what “financial services” means, while legacy institutions are being pushed to redefine themselves without assuming inevitable decline.
Three emerging technology categories—AI, blockchain, and IoT—enable “asset-light” models with high upfront development costs and low marginal costs, unlocking automation and mathematically enhanced services that can deliver major cost savings and improved customer value. Their impact is strongest when combined: IoT generates new data streams from connected devices; AI turns large volumes of historical and real-time data into insights and automation; blockchain can provide secure, auditable infrastructure and reduce reliance on intermediaries, particularly in trade finance and interbank communications.
These technologies increase the urgency of robust digital identity. Open banking under PSD2 expands third-party access via APIs but raises security requirements (e.g., MFA) and complicates user account and login management. Meanwhile, privacy pressure and regulation (PSD2, GDPR, CCPA) push organizations toward more efficient identity and data management, including blockchain-based identity architectures—especially for self-sovereign identity and reusable KYC supported by zero-knowledge proofs.
FinTechs largely compete by digitizing and specializing—offering narrower services, platform-based experiences, and cost advantages—rather than inventing fundamentally new financial products. Payments, lending, trading/credit scoring, and online banks show varying maturity, but collectively they are resetting baseline expectations for speed, cost, and accessibility. Legacy institutions can remain dominant by adopting mobile-centric platforms, modern identity capabilities, and selective acquisition or integration of FinTech solutions.
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