Jing Gu leads product marketing for Beyond Identity’s Secure Customers, responsible for driving awareness, adoption, and growth of passwordless authentication with an emphasis on enabling a robust developer community. Prior to Beyond Identity, she formed and led the product marketing...
Webinar
Passwordless Customer Authentication: Reduce Friction and Increase Security
The webinar took place on Thursday, April 14, 2022
Webinar Presentation John Tolbert
Webinar Presentation Jing Gu
Watch the Recording
Join this webinar to:
- Understand the business benefits of replacing passwords with immutable credentials.
- Find out how to ensure data privacy without mandatory customer data sharing.
- Learn how to empower customers to self-extend credentials across devices.
- Discover the value of risk-based dynamic step-up authentication.
- Get an overview of Beyond Identity’s Secure Customers product.
How to acquire more customers and eliminate account takeover fraud
Acquiring and retaining customers is key in the modern world of e-commerce, but this can be challenging if creating and accessing accounts is difficult. Online traders need to find ways of turning authentication into a competitive edge by reducing friction and improving security.
Research shows that 75% of online buyers fail to complete transactions because they’ve forgotten their passwords and don’t want to go through the time-consuming process of a password reset. Join customer identity and access management (CIAM) experts John Tolbert at KuppingerCole and Jing Gu and Jamie Hughes at Beyond Identity as they discuss the challenges around customer authentication.
Speakers Contribution
John Tolbert will discuss the importance of strong, frictionless customer and PSD2-compliant authentication in the context of e-commerce from a business and security perspective, and evaluate the potential of passwordless authentication methods to address common risks and challenges.
Jing Gu will explain in detail how cryptographic identity verification and adaptive access controls can eliminate the need for passwords, second devices, one-time codes and push notifications, while at the same reduce the risk of account takeover fraud to increase customer conversions across registration, login and recovery, and accelerate time to market.
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FAQ
Join this combined presentation to gain quick insights and hands-on solutions from a KuppingerCole analyst and selected industry expert, finishing with by a comprehensive Q&A for your individual business challenges.
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Our webinars last approximately 50-60 minutes.
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To participate, you need a computer or a laptop with Internet access. If you want to use the sound transmission via the computer, you will need headphones (headset) or speakers. You do not need a webcam or microphone. A combination of computer and telephone is also possible - you then follow the webinar via your Internet connection on the computer and dial in at the same time via telephone to listen to the moderator's explanations. You can type in questions in the chat window. In the registration confirmation you will also receive a link that allows you to test the technical requirements in advance.
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The recordings and presentation slides will be available on the website shortly after the webinar. An email will be sent to all registered users. In order to access the materials, you will need to log in to your KuppingerCole User first.
Yes, the recordings and presentation slides are made available to all users that registered for the webinar, regardless if they attended live or were tied up with business. You do not need to deregister.
In some companies there are - mostly due to restrictive IT policies - problems with the installation. We regret this, of course, but cannot provide support in these cases. But no problem: You will receive the recording after the webinar, which you can watch in a normal web browser.