Passwordless Customer Authentication: Reduce Friction and Increase Security

Passwordless Customer Authentication: Reduce Friction and Increase Security

The webinar took place on Thursday, April 14, 2022
Webinar Presentation John Tolbert
Webinar Presentation Jing Gu

Watch the Recording

Join this webinar to:

  • Understand the business benefits of replacing passwords with immutable credentials.
  • Find out how to ensure data privacy without mandatory customer data sharing.
  • Learn how to empower customers to self-extend credentials across devices.
  • Discover the value of risk-based dynamic step-up authentication.
  • Get an overview of Beyond Identity’s Secure Customers product.

How to acquire more customers and eliminate account takeover fraud

Acquiring and retaining customers is key in the modern world of e-commerce, but this can be challenging if creating and accessing accounts is difficult. Online traders need to find ways of turning authentication into a competitive edge by reducing friction and improving security.

Research shows that 75% of online buyers fail to complete transactions because they’ve forgotten their passwords and don’t want to go through the time-consuming process of a password reset. Join customer identity and access management (CIAM) experts John Tolbert at KuppingerCole and Jing Gu and Jamie Hughes at Beyond Identity as they discuss the challenges around customer authentication.

Speakers Contribution

John Tolbert will discuss the importance of strong, frictionless customer and PSD2-compliant authentication in the context of e-commerce from a business and security perspective, and evaluate the potential of passwordless authentication methods to address common risks and challenges.

Jing Gu will explain in detail how cryptographic identity verification and adaptive access controls can eliminate the need for passwords, second devices, one-time codes and push notifications, while at the same reduce the risk of account takeover fraud to increase customer conversions across registration, login and recovery, and accelerate time to market.

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Jing Gu leads product marketing for Beyond Identity’s Secure Customers, responsible for driving awareness, adoption, and growth of passwordless authentication with an emphasis on enabling a robust developer community. Prior to Beyond Identity, she formed and led the product marketing...

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

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Join this combined presentation to gain quick insights and hands-on solutions from a KuppingerCole analyst and selected industry expert, finishing with by a comprehensive Q&A for your individual business challenges.

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