Knowing Your Customer Well: The Importance of Assurance and Identity Governance for CIAM
- LANGUAGE: English DATE: Tuesday, October 17, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
Consumer Identity and Access Management is a fast-growing market. Emerging just a few years ago, it has quickly evolved to become an indispensable tool for many organizations to improve the reach and targeting of their marketing activities, increase the number of new customer registrations and to provide frictionless user experience. CIAM solutions allow businesses and public-sector agencies to gather more information about the consumers while maintaining compliance with the current and upcoming data protection regulations like the EU GDPR and PSD2.
However, just like traditional IAM, CIAM requires identity governance to verify and maintain the required quality of the identity attributes collected from consumers. “Quality over quantity” should be your motto from now on: not only it ensures that the data your marketing and business analytics are based on is valid and up-to-date, it automatically reduces the risk of compliance violations, which in case of GDPR can be very costly.
Given the widely varied level of trustworthiness of various customer-generated data (remember, “on the Internet, nobody knows you're a dog”), the importance of identity assurance increases dramatically. Depending on the industry and area of operation, integration with external assurance providers may even become a must-have feature of your IAM infrastructure, subject to compliance regulations. And, of course, scalability to millions (let’s be optimistic) of potential customers is another must.
In this KuppingerCole webinar, you will learn about:
- The latest trends around the Digital Transformation and the notion of digital business
- Key role of identity governance in Know Your Customer initiatives
- Methods of maintaining a quality standard for customer data while staying compliant
- Reference architecture for a next-generation IAM architecture
In the first part of the webinar, Martin Kuppinger, Principal Analyst at KuppingerCole, will present an overview of the latest developments around consumer identity and access management, talk about technical and legal challenges imposed by the upcoming GDPR and explain how identity assurance helps address them.
In the second part, Amit Saha, Chief Operating Officer at Saviynt, will talk about implementation details of a modern customer-oriented IAM solution and present a reference architecture for modules implementing attribute verification, integration with third party identity assurance providers, delegated administration and fine-grained privilege management.
Access Governance and Intelligence for Cloud and Enterprise Applications
Saviynt offers Access Governance and Intelligence solutions for Cloud, Enterprise Applications and Big Data Platforms. Saviynt combines traditional access governance features with advanced usage analytics, data access governance and compliance controls to secure organization’s critical assets.
Saviynt helps organizations extend IAM processes seamlessly to Cloud and provide the ability to request access to fine-grained business processes and transactions. The innovative product portfolio also offers the ability to identify sensitive data, enforce controls to detect and prevent data loss, privileged access governance, user behavior analytics among many other advanced features.
For traditional or Business-to-Employee (B2E) IAM, HR departments are responsible for gathering documentation from employees to determine their suitability for employment. For Business-to-Consumer (B2C) or CIAM, identity proofing can be more difficult. Depending on the nature of the business, the attributes that need to be collected and verified can differ widely. For example, Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations govern the kinds of attributes and authoritative attributes that must be collected in the finance industry.
At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.