Jennie Allred

As a Manager in PwC's Digital Identity Team, Jennie leads Customer Identity (CIAM) engagements across industries, helping organizations design and implement identity solutions that are inclusive, accessible, and user-centric from strategy and design through to delivery.

With over eight years of experience in large-scale IAM transformations, Jennie has deep expertise in Customer Identity and Access Management. Coupled with her focus on accessibility and human-centred design, this allows her to bridge the gap between technology, business, and real-world impact - ensuring identity solutions work for all customers, not just the obvious ones.