Anna Lyubchenko

As NL CIAM Domain lead of PwC's Digital Identity Team, Anna helps shape and execute strategies in the Dutch market and across Europe. With a team of highly intelligent and experienced professionals, Anna delivers identity services, from strategy and design, all the way to implementation and run & maintain.
With over 15 years of experience in digital identity across various industries such as healthcare, retail, and finance Anna has deep expertise in Customer Identity and Access Management. Coupled with her leadership in global standards and regulatory landscape, allows her to have a broad perspective on the latest trends and best practices in the market, while also understanding the technical details.
Driven by innovation, Anna focuses on setting up clients for success and frequently leads multidisciplinary teams toward common goals.