Speaker details

Joe Andrieu

Founder and CEO


Joe Andrieu is the Founder and CEO of SwitchBook, a user-centric Search startup based in Santa Barbara, California.

Joe started Switchbook in 2006. Prior to SwitchBook, Joe served as Technology Director at NavExcel, a UK-based adware company and was Founder and President of Realtime Drama from 1999 through 2004. He has been involved in the Internet as an entrepreneur and consultant since 1994. He founded the Internet Developers Association, which, through a series of mergers and acquisitions, became the Association of Internet Professionals.

Joe serves as the chair of the Standards Committee for Project VRM, an initiative led by Doc Searls and based out of Harvard University's Berkman Center for Internet & Society (http://cyber.law.harvard.edu). Project VRM is an open development initiative to reinvent the marketplace through user-centric tools that enable individuals to get more out of their relationships with vendors. VRM is Vendor Relationship Management, the reciprocal of CRM.

Joe earned a Bachelors of Science at the California Institute of Technology. He blogs at http://blog.joeandrieu.com on topics of VRM, identity, and user-centric Search.


Date Title

European Identity Conference 2008

Apr 24, 2008
Combined Session
User Centric Identity and VRM in eHealth
Session Details


European Identity Conference 2008

Registration fee:
€1980.00 $2475.00 S$3168.00 21780.00 kr
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Contact person:

Ms. Bettina Buthmann
+49 211 23 70 77 23
  • Apr 22 - 25, 2008 Munich

Key Topics

  • Governance, compliance & risk

  • Scaling identity, provisioning and roles

  • Business-driven identity & enterprise information management

  • Role management is today, business role management is tomorrow

  • SOA & identity management - identity as a service

  • CardSpace & OpenID: understanding user centric identity management

  • IRM: how to control privacy and security of business information

  • eGovernment best practices and trends in Europe

  • Network access control & mobile identity

  • Authentication strategies

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