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Kulabaş has a successful career of 25 years. His career can be summarized in three tracks: a senior executive, an academician and an author. As well as being the CMO of KOBIL GmbH, he is also the founder and chairman of “RE/Design Business”. RE/Design Business is a strategic innovation and design agency specialized in both design thinking and business design. Until recently, Kulabaş worked as Turkcell Senior Vice President responsible for Marketing. Previously he worked in Microsoft, Ericsson, Oracle and NCR. He worked at Ericsson’s Headquarters in Sweden as the global marketing director for 4 years. Yiğit Kulabaş is a management board member at Service Design Network, a global NGO. Graduated from Bilkent University Computer Engineering, Yiğit Kulabaş has a doctorate in Marketing at ITU. He is currently delivering lectures in the MBA program at Bilgi University on Innovation Management and Digital Transformation. Kulabaş is a columnist in Capital magazine; so far, he has two novels published. Kulabaş is married and has two children.