Speaker details

Grad Conn General Manager B2B Marketing

Microsoft

@gradconn   

As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content marketing; marketing automation; BI & reporting; event marketing; social command center; social selling; account-based marketing; and centralized operations.

Grad is a classically-trained packaged goods marketer with a passion for technology and people. Previously, he worked in Microsoft Research where he led the creation and launch of Microsoft HealthVault and drove the implementation of SQL-powered unified patient discharge reports at academic medical centers such as New York-Presbyterian Hospital; Johns Hopkins Medicine; and the Mayo Clinic.

Prior to joining Microsoft in 2006, Grad spent nine years in product management at Procter & Gamble on brands like Tide, Cheer, and Downy. He left P&G to become a Web entrepreneur and over the next dozen years he led five start-ups as either CEO or CMO, including OpenCola (named by Fortune as “…one of the 25 coolest technology companies”) and Points.com where he built and launched the industry’s first loyalty point exchange and created Audience Rewards, the official loyalty program of Broadway.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient and has been awarded multiple creative awards and technology patents. He is known for his innovative perspectives on technology marketing which he shares on his blog at copernicanshift.com and in his YouTube Web series “Wonderful World of Marketing” (youtube.com/gradconn). 

 Sessions

Date Title

Consumer Identity World USA 2017

Sep 12, 2017
17:40‑18:00
Keynote
Marketing to the Future: A CMO’s Roadmap for Customer Experience Management
Session Details
Sep 13, 2017
15:00‑16:00
Combined Session
The MarTech Panel
Session Details

Information

Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA

Key Topics

  • Consumer Identity & Access Management (CIAM)

  • Consumer First - preventing your customers from fraud and cyber risks

  • The GDPR clock is ticking:  Be prepared for May 25, 2018

  • Consent Life Cycle Management

  • Privacy by Design - secure personal information

  • Customer Experience (CX)

  • PSD2 - the Payment Service Directive version 2

  • Latest Market Overview: Available CIAM Solutions

How can we help you

Send an inquiry

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