Confusing Customer Identity Management (CIAM) with traditional Enterprise IAM comes at a high price: Applying internal regulatory compliance requirements and heavy security challenges to customer-focused interactions could easily limit user experience in a way that it measurably affects your digital business success, with dropped or interrupted transactions. Building Identity & Access around your customers' needs requires a profoundly different approach, which is on the one hand a trust-driven interaction experience with your brand, and on the other hand, complies with KYC and Cybersecurity requirements. In this session, we will give you an overview on the current state of CIAM and future developments you should include in your considerations before deciding on how to move forward.
