Delivering the Right Value and Information at the Right Time

  • TYPE: Combined Session DATE: Thursday, September 20, 2018 TIME: 13:30-14:30 LOCATION: Emerald 3
Track

Panel: How Behavioral Analytics is Transforming the User Experience and your CIAM Strategy

Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices.

Leading marketers are using this data to inform everything they do – from brand strategy to marketing campaigns and customer service as a way of providing the tailored experiences that consumers have now come to expect.

No longer an added bonus for companies looking to get more targeted, behavioral analytics has become a staple for any business looking to succeed in today’s landscape.

This panel will talk about how behavioral analytics really makes a difference for the User Experience and your CIAM Strategy.


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Speakers:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


Moderator:

Session Links


Seattle, USA

Conference

Consumer Identity World USA 2018

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 19 - 21, 2018 Seattle, USA