Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices.
Leading marketers are using this data to inform everything they do – from brand strategy to marketing campaigns and customer service as a way of providing the tailored experiences that consumers have now come to expect.
No longer an added bonus for companies looking to get more targeted, behavioral analytics has become a staple for any business looking to succeed in today’s landscape.
This panel will talk about how behavioral analytics really makes a difference for the User Experience and your CIAM Strategy.
