Behavioral Economics and The Future of Marketing

  • TYPE: Combined Session DATE: Wednesday, November 29, 2017 TIME: 15:00-16:00 LOCATION: New York


Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.


Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...

Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise”

In this panel discussion, we can explore the blending of marketing and technology. 

Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask  what can we do to harness technology to achieve marketing goals and objectives 


Christophe Benavent is Professor at University Paris Nanterre. He is a specialist of marketing and focus on how digital technologies change practices and strategies. He is also and author ("Plateformes - Réseaux sociaux, market place et sites collaboratif", FYP, 2016). He is also a...

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over...

Hervé Le Jouan is an repeated Entrepreneur and Senior Executive having been involved in key Digital Measurement companies in the last 16 years. After 8 years in the Software industry where he co-founded his first company, and then his tenure at Netscape Europe in 1997, he co-founded...

Tiphaine worked in private banking before launching Neuroprofiler, an Investor Profiler Game, during her PhD in behavioral finance. Tiphaine graduated in Management (HEC Paris) and Cognitive Science (ENS Ulm). She was also a visiting scholar at Harvard University in psychology.


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Consumer Identity World Europe 2017

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+49 211 23707710
  • Nov 27 - 29, 2017 Paris, France

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