Behavioral Economics: Understanding the Connected Customer

  • TYPE: Combined Session DATE: Tuesday, November 28, 2017 TIME: 11:00-11:30 LOCATION: New York
Track

The “Why” Behind Customer Journeys

People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories


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Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


Moderator:

Session Links


Paris, France

Conference

Consumer Identity World Europe 2017

Language:
English
Registration fee:
€1200.00
Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Nov 27 - 29, 2017 Paris, France