The MarTech Panel

Combined Session

Wednesday, September 13, 2017 15:00—16:00

Location: 409

Martech panel!Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise”

In this panel discussion, we can explore the blending of marketing and technology.

Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask what can we do to harness technology to achieve marketing goals and objectives

Kim Albee

Genoo

Kim Albee is the founder and President of Genoo. Genoo’s products and services over deliver what entrepreneurs, small and midsize businesses need to attract leads and grow new customers....

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Grad Conn

Microsoft

As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B...

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Nicole Drapeau Gillen

ArisGlobal

Nicole Drapeau Gillen is a marketing leader and systems solutioner. Her dual talents are conceptualizing market potential then weaving together end-to-end systems that support marketing...

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Lars Helgeson

GreenRope

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he...

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Jason Rose

Gigya

Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing...

Read Bio

Kim Albee

Genoo

Kim Albee is the founder and President of Genoo. Genoo’s products and services over deliver what entrepreneurs, small and midsize businesses need to attract leads and grow new customers....

Read Bio

Grad Conn

Microsoft

As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B...

Read Bio

Nicole Drapeau Gillen

ArisGlobal

Nicole Drapeau Gillen is a marketing leader and systems solutioner. Her dual talents are conceptualizing market potential then weaving together end-to-end systems that support marketing...

Read Bio

Lars Helgeson

GreenRope

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he...

Read Bio

Jason Rose

Gigya

Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing...

Read Bio