Martin Kuppinger is Founder and Principal Analyst at KuppingerCole, a leading analyst company for identity focused information security, both in classical and in cloud environments. Prior to KuppingerCole, Martin wrote more than 50 IT-related books and is known as a widely-read columnist and author of technical articles and reviews in some of the most prestigious IT magazines in Germany, Austria and Switzerland. He is also a well-established speaker and moderator at seminars and congresses. His interest in Identity Management dates back to the 80ies, when he also gained considerable experience in software architecture development. Over the years, he added several other fields of research, including virtualization, cloud computing, overall IT security, and others. Having studied economics, he combines in-depth IT knowledge with a strong business perspective.