Joe Andrieu is the Founder and CEO of SwitchBook, a user-centric Search startup based in Santa Barbara, California.

Joe started Switchbook in 2006. Prior to SwitchBook, Joe served as Technology Director at NavExcel, a UK-based adware company and was Founder and President of Realtime Drama from 1999 through 2004. He has been involved in the Internet as an entrepreneur and consultant since 1994. He founded the Internet Developers Association, which, through a series of mergers and acquisitions, became the Association of Internet Professionals.

Joe serves as the chair of the Standards Committee for Project VRM, an initiative led by Doc Searls and based out of Harvard University's Berkman Center for Internet & Society (http://cyber.law.harvard.edu). Project VRM is an open development initiative to reinvent the marketplace through user-centric tools that enable individuals to get more out of their relationships with vendors. VRM is Vendor Relationship Management, the reciprocal of CRM.

Joe earned a Bachelors of Science at the California Institute of Technology. He blogs at http://blog.joeandrieu.com on topics of VRM, identity, and user-centric Search.