Focusing on the Customer - Identity Management and B2C Scenarios
- TYPE: Combined Session DATE: Thursday, May 12, 2011 TIME: 10:30-11:30 LOCATION: Ammersee I
In classical Identity Management enterprises focus their attention on processes, roles and permissions whereas in B2C scenarios (Business to Customer) the focus is on the customer from outside the enterprise. A central user directory enables the customers to utilise their online profile in different web portals. They benefit from the overall usage of their login data, making different usernames and passwords a thing of the past. The user's profile and personalisation information based on the analysis of their behavior in web portals may be provisioned into an enterprise's CRM systems (Customer Relationship Management). This allows a 360° view on the customer: the online and offline worlds are merging.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- May 10 - 13, 2011 Munich