Most people don’t care about digital identity, they just expect to be recognized. Like in the old days, when you walked into your local bank branch and the teller knew who you were. That was identity, made simple.
Today, we talk about “selective disclosure” and “privacy-preserving credentials.” Yet the same people who claim to worry about privacy happily share their lives on social media and even form Facebook groups to discuss privacy concerns.
For people to embrace new technology, it must offer clear benefits, simplicity, or even a bit of fun. Above all, it must be trusted.
This presentation explores the challenges in driving adoption of the EUDIW, how perceptions of trust and convenience differ across Europe, and what concrete actions we can take to make people actually care. And use it.
