As an international media company we’ve been dealing with rapid digital transformation for a bunch of years now. One of the corner stones of our strategy is identity & access management for millions of users and customers. Over the last 6 years we’ve gone through many iterations of our Identity platform; from a fully managed SaaS platform to our own custom built solution. In this talk we’ll share our journey with you and highlight some of the challenges we’ve faced, how we’ve dealt with them and why we believe our homegrown platform has been the right choice for the company.