In a hyper connected digital world identification becomes foundational for all that we do. This is frequently friction-filled, troublesome and insecure, characterized by hundreds of accounts and passwords, and undermined by a rising tide of identity fraud and data breaches.
In this new world, Mastercard seeks to lead the creation of a collaborative user centric new trust ecosystem, to allow all types of digital interactions, where user data will be verified in a secure and privacy sensitive way. From getting access to public services like education or health, to seamless travel around the world, to interacting with financial services.
In strong collaboration with government and other private sector partners, we are providing a service where you as user will create your own digital identity, based on the data that you choose to share, having always full control of it, at your hand, only stored in your mobile device and your direct control over the way to simply and securely validate that you are you. Protecting your right to decide what to share and when to share it. Because you should be the owner of you.