Maxim Integrated, headquartered in San Jose, California, has been a Global Analog Semiconductor leader for over 35 years. Maxim has been actively engaged in transforming its business operations by implementing a cloud-first strategy, partnering with SAP for strategic IT initiatives. The company has recently been involved in implementing the SAP Customer Data Cloud to replace their 15-year-old legacy member center, which is the core for their “Expand the Fan Base” initiative. Come to join this session to find out how Maxim builds more trusted relationships with their customers to up-level their brand equity and promote customer loyalty.
