The Future of CIAM, AI & Marketing Automation

Digitalized work steps no longer limit themselves to human-machine communication, but also have an impact on M2M. Products in the production process run independently through the production steps, machines automatically order parts and trigger maintenance and repair schedules. Intelligent systems maintain themselves. The trend of a rapidly increasing number of “connected devices” is evident, which makes an unambiguous identification, authentication, and authorization of the devices indispensable. Such an “IoT Device Authority Management” is a fundamental part of the digitized world where Smart Factory, Smart Home or Smart City dwell.

Even in our own homes, we see more and more connected devices. In addition to smartphones, tablets, and computers, Smart Watches and Smart TVs are practically ubiquitous. These, along with our vehicles, washing machines, dishwashers, and refrigerators are becoming devices on the Internet of Things. From the business perspective, it is no longer sufficient to recognize the customer, but important to identify and authorize all his associated devices.

Key takeaways

· IoT erodes the identity of the end user
· Device Authority is the key to know your customer
· Devices and machines are increasingly taking on everyday tasks