CIAM - The Base Layer for Marketing Automation

  • TYPE: Combined Session DATE: Wednesday, September 13, 2017 TIME: 14:00-15:00 LOCATION: 409

CRM, Marketing Automation, User Experience, and Understanding Consumer Identity

Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients.

  • How to gather and store consumer data
  • How to leverage data in your CRM and sales process
  • Targeting market segments by effectively using consumer data
  • Building automation around custom workflows for your consumers

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Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over...


Session Links

Seattle, USA


Consumer Identity World USA 2017

Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
  • Sep 12 - 13, 2017 Seattle, USA