CRM, Marketing Automation, User Experience, and Understanding Consumer Identity

Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients.

• How to gather and store consumer data
• How to leverage data in your CRM and sales process
• Targeting market segments by effectively using consumer data
• Building automation around custom workflows for your consumers

Presentation deck

CRM, Marketing Automation, User Experience, and Understanding Consumer Identity

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