- TYPE: Combined Session DATE: Tuesday, September 12, 2017 TIME: 12:00-13:00 LOCATION: 406
So you have decided you need a consumer-focused identity management strategy. Which business objectives will your CIAM strive to meet? What tactics do most organizations put into place to achieve their consumer identity goals? How do strategies change over time? We will hear from some leading experts on how to maximize ROI on CIAM deployments.
Businesses need more direct engagement with their consumers. Consumer identity is the key to creating and improving relationships with customers. Targeted marketing and increased revenues may be the desired end result, but how exactly are companies and other organizations getting the business value? In this panel, we will discuss some of the success factors for deriving business value, and take a look at other valuable benefits realized in CIAM solutions.