Leadership Compass

This update of our 2025 report on ASM will once again cover the trends that are influencing this market segment and the essential capabilities required of solutions in this space, providing ratings of how well these solutions meet our expectations.

Inclusion Criteria

In this Leadership Compass, our main goal is to identify offerings that deliver automated continuous discovery and monitoring of assets and vulnerabilities. Based on our research findings, we will decide whether a solution fits our understanding of ASM and its capabilities. Therefore,

  • Solutions that offer EASM, CAASM, TPRM, DRP capabilities
  • There are other types of solutions that might be included in our compass, such as Continuous Threat Exposure Management (CTEM), Exposure Management, Next-Gen Vulnerability Management, Attack Surface Assessment (ASA), External Risk Management (ERM) , Attack Path Management , Digital Footprint, Automated Security Validation (ASV), and Digital Asset Discovery tools.

Exclusion Criteria

Although we aim to find out what offerings prevent attack vectors and reduce attack surface in this compass, those offerings must deliver certain capabilities and solutions. Thus,

  • Solutions that do not offer proactive threat and vulnerability detection will be excluded from our compass.
  • Vendors that offer only red teaming and pen testing will be excluded from our compass.
  • Vendors that offer only reactive vulnerability management or breach & attack simulation will not take part in our compass.
  • Vendors that operate in detection and response realms.
  • Solutions that are not in production yet; for example, those that are early stage and are only in proof-of-concept stages.
How to Book a Briefing
  1. Go to the KuppingerCole Booking tool webpage.
  2. Under Select a Service, select Leadership Compass Briefing 55 mins.
  3. Under Select Staff, scroll down and select Osman Celik
  4. Choose date and time between March 30 – April 30, 2026 that are convenient for your team. Please note: Times will be shown in your time zone.
  5. You will receive an MS Teams invite that you can forward along to others in your company. Alternatively, you can use this as a placeholder and send us an invite with another app.
  6. Please prepare a slide deck and provide it to the analyst

Briefing Outline - topics to cover:

  1. Company Overview (5 minutes)
    • Short overview of your company and your target market
    • If not provided on the questionnaire, then please describe revenue and/or funding, number of employees, regional/global focus for sales/marketing, partner ecosystem
  2. Product Overview (20-25 minutes):
    • Simple architecture and deployment explanation
    • Key Capability Coverage (please see the market segment)
    • New features and innovations (please see the market segment)
    • The customer admin/developer experience: how do customers use your service? (If available, illustration of different dashboards)
    • Simple workflow illustration of how your ASM solution performs, from proactive monitoring to remediation
    • Product integrations, e.g., vulnerability management., SIEM, SOAR, EDR, asset mgmt., (only out-of-the-box/native integrations)
  3. Additional capabilities (only if time permits) (2 minutes) e.g., Breach & Attack Simulation, Pen Testing, Data Encryption, DLP, M&A Risk Evaluation, (only applicable ones)
  4. Updates (only if you have participated in an LC ASM before) (5-10 minutes) Highlight the new features of your product since our last briefing for LC ASM 2025
  5. Roadmap (2 minutes) Outline product plans for 6-12 months ahead
  6. Live Demo (15-20 minutes) Typical journey of an average user

Important Notes:

  • Section 1 to 5 should be incorporated into a slide deck for the briefing and forwarded to the analyst before the call.
  • We strongly prefer a live demo during the session. If a live demo is not possible, please let us know in advance. Pre-recorded material should be used only as a fallback. In either case, please share your slide deck with us before the call.
  • If you participated in the last LC ASM (2025), please ensure that you include any product updates since the publication of the last LC in a separate slide in your deck.
Your Benefits of Participation

Benefit from Third-Party Attestation

Receive an objective evaluation of your solution that you can easily integrate into your marketing strategy. Our vendor neutral approach ensures results are trustworthy and credible. Use this assessment as a powerful marketing asset to enhance customer trust.

Increase Brand Awareness

Share your cybersecurity expertise with the world. By participating in our analysis, you gain a platform to spotlight your company. Boost your visibility and establish yourself as a leading provider in the industry.

Get Insights Into Competing Solutions

Discover how your solution compares with others in the industry. Our analysis provides insights not only into your solution but also valuable information about competitors. Utilize this knowledge to strengthen your position in the market.

Gain Valuable Insights on Your Market Standing

Benefit from a thorough, complimentary evaluation of your solution. KuppingerCole Analysts will evaluate not only your product but also your positioning in the market. Seize this opportunity to receive valuable feedback and make your solution even more effective.

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