ROI is the most cited and most abused metric in enterprise technology buying. Every vendor promises value, efficiency, and fast payback. Every analyst ranking implies it. But how do buyers separate marketing claims from measurable business impact, and how should ROI actually be calculated, validated, and trusted?
In this session, Jonathan Care introduces the Product Value Navigator (PVN), a new research-driven framework that brings independent economic validation to technology purchasing decisions. PVN combines analyst expertise, customer insights, open-source intelligence, and rigorous financial modeling to deliver transparent, evidence-based analysis of ROI, business impact, operational efficiency, and risk reduction.
Jonathan will also examine why ROI matters more than ever in a budget-constrained environment, and the common mistakes organizations make when evaluating technology investments.
Bring the ROI challenges that are shaking deals and leave with a sharper way to evaluate technology: not just by what it does, but by what it's truly worth.
