As consumer-facing digital services continue to scale, organizations are under increasing pressure to reduce fraud, improve user experience, and eliminate the risks associated with passwords. This presentation provides an in-depth view of the current market landscape for consumer passwordless solutions. It examines the key technologies shaping the market—such as passkeys and FIDO2, adaptive risk-based authentication, device trust, and account recovery mechanisms as well as how leading vendors address the unique challenges of large-scale consumer deployments.
Attend this session to gain insight into current market trends, innovation drivers, vendor strengths and weaknesses, and practical considerations for selecting and deploying passwordless authentication in B2C environments.
Key Takeaways
- Passkeys and FIDO2 are now the default foundation for consumer passwordless authentication, but success depends heavily on recovery and fallback strategies.
- Adaptive, risk-based authentication is now a critical differentiator, enabling low-friction experiences for trusted users while reducing fraud.
- Device trust and contextual intelligence are increasingly important, though implementation depth varies significantly between vendors.
- Physical tokens and PKI remain niche but relevant for high-risk or regulated consumer segments rather than mass-market use.
- The market is maturing rapidly, with clear leaders emerging - but operational maturity, scalability, and UX are as important as cryptographic strength.
