IAM landscapes don't get complex overnight - they grow that way, year by year, system by system. In this session, Stanca Hauenstein from MediaMarktSaturn Retail Group shares a candid, experience-driven account of how one of Europe's largest consumer electronics retailers is rethinking its entire IAM architecture - leaner, smarter, and more secure.
With SAP IdM reaching end-of-life in December 2030, a transformation window of 24–36+ months, and the reality that over 80% of security incidents are identity-related, the urgency is undeniable. Add growing regulatory pressure from NIS2, DORA, and the EU AI Act, and the message becomes clear: the time to act is now.