Your identity work is essential — yet it’s constantly misunderstood, deprioritized, or trapped in turf wars between security, privacy, product, and marketing. In this keynote, Eve Maler draws on real stories from her new book, Mastering Digital Identity: From Risk to Revenue, to reveal the hidden conflicts inside executive teams - and why identity professionals feel the impact first. She’ll share practical approaches identity leaders can use not only to shape strategy, but to cultivate trust and trustworthiness across the connected world.