In today’s digital economy, customer identity is more than a login—it’s the gateway to trust, personalization, and long-term engagement. As privacy expectations rise and regulatory demands tighten, organizations are rethinking how they manage customer identities across channels and touchpoints. This session explores the shifting CIAM landscape—from traditional registration flows and consent management to the rise of decentralized identities, passkeys, progressive profiling, and frictionless trust frameworks.
We'll look at how leading brands are turning CIAM into a competitive differentiator, striking the balance between security, usability, and compliance. Whether you're designing customer journeys or securing them, this talk will give you a clearer view of where CIAM is heading—and how to evolve your Identity Fabric to support it.
Key Takeaways:
- Understand emerging trends reshaping CIAM (e.g., passwordless, self-sovereign ID, identity wallets)
- Learn how to align customer experience with security and privacy expectations
- Explore strategies to unify B2C, B2B, and partner identities in a single fabric
- Gain insights from real-world CIAM implementations across sectors
