B2B Onboarding and B2B Identity management 

Extending phishing-resistant authentication to external users remains one of the most difficult challenges in identity security. While hardware keys and passkeys offer strong protection, practical barriers—such as cost, user adoption, and usability—often hinder widespread implementation.

This session will explore strategies for enabling phishing-resistant access for all users, including external identities, without compromising user experience or scalability. Using recent implementation experiences as a reference point, we’ll examine how modern approaches can reduce reliance on passwords and strengthen defenses against credential-based attacks.

In Identity and Access Management (IAM), not all B2B is created equal. B2B organizations come in diverse ‘flavours’, each with unique requirements for managing user access, permissions, and relationships. From suppliers and partners to business customers and go-to-market intermediaries, B2B IAM demands tailored solutions, not a one-size-fits-all approach.

This session explores the distinct needs of various B2B models, such as technical partnerships requiring elevated access or franchise networks prioritizing scalability and self-registration. Learn how to craft IAM strategies that address these nuances and avoid the pitfalls of generic solutions. Join us to uncover the keys to building effective, customized B2B IAM solutions.