Stefan Würtemberger explores how revisiting and reinventing IT basics can drive innovation in manufacturing. Drawing from Marabu's digital transformation, Würtemberger will discuss how rethinking fundamental IT processes has led to significant improvements in efficiency and security. The presentation will cover new approaches to data management, network architecture, and user experience design that blend simplicity with cutting-edge technology. Attendees will gain insights into balancing tried-and-true IT practices with emerging technologies, learning how to create a robust yet flexible IT infrastructure that supports business growth in an increasingly digital landscape.