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Agenda

From Firefighters to Business Enablers: Embracing Zero Trust as a Strategy

From Firefighters to Business Enablers: Embracing Zero Trust as a Strategy

Combined Session
Wednesday, June 05, 2024 12:45—13:00
Location: A 05-06

Think back to the '90s when computers at work were mostly used by employees. Today, things are different. Everyone and everything—partners, suppliers, and all our devices—are all connected. But surprisingly, our way of protecting who can access what hasn't changed much.

Let's talk about how our world has evolved so much, yet our methods to keep things safe have stayed behind. 

This talk dives into why we need a fresh approach—Zero Trust. It's a way to move from just reacting to problems (like firefighters) to actually helping businesses grow. Zero Trust means not blindly trusting anyone or any device and constantly checking to make sure they're safe. It's a game-changer for keeping our information secure and making businesses thrive in our fast-changing digital world.

Fadi Daood
Manager
PWC
Fadi Daood, an experienced Information Security architect specializing in identity and access management, leads PwC's Zero Trust Practice in PwC EMEA.
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