The statement that “to know you is to love you” has never been more true or relevant as we face more and more challenges from synthetic identity and AI-driven threats. Identity is no longer just an IT security issue but a key business enabler as businesses work to delight their consumers, partners and employees with frictionless user experiences that also improves the security of access to the data and resources IT works to protect.
We all know security is a choice people make, and if we make it difficult, people will not choose it. But if we make security seamless and put the control of what personal information can be shared, we can build trust over time and in the end get to know more about our users as we recognize them each time we engage with them.
In this session, I’ll introduce how IAM practitioners can establish trust through decentralized identity, leverage threat detection and mitigation tools to seamless engage users, and balance frictionless experience and security by implementing an adaptive trust model for governing access entitlements.
