The “Why” Behind Customer Journeys

  • TYPE: Keynote DATE: Wednesday, December 13, 2017 TIME: 16:40-17:00 LOCATION: 3012
Conference Agenda

People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories

 


Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...


Moderator:

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Information

Singapore

Conference

Consumer Identity World APAC 2017

Language:
English
Registration fee:
€1200.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Dec 12 - 14, 2017 Singapore

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