In this session we will discuss how we see Identity in the context of Digital interactions. Identity is not only associated to users but also to devices, things and services and moreover the relationships between all these entities can also convey important information when interacting between them. Digital Identity can be also an enabler to bring value to every interaction with customers and citizens when they access services provided by organizations. Services can be offered through multiple channels: Web, Mobile, things, etc, but regardless of the channel, identity and security will always be the first touch point during a digital interaction. During the presentation we will show a demonstration on how Identity of Things and Identity Relationship Management can be used to add value to digital interactions.